Smart Money Radio is a radio show hosted by a Tatyana Bunich, a wealth advisor of over 30 years. This client did not have a logo for her new radio show and needed something simple and easily identifiable. In this page, it shows 4 different logo approaches that each take a spin on her branding and voice.
This logo is a very simple approach of a microphone broadcasting with bold letters, all pieced together with proper hierarchy.
This 2nd logo is a little more playful and incorporates different aspects of the meaning of the show. Here it shows a lightbulb (a symbol of smart ideas) in the form of a microphone. The base of the lightbulb is an open book, another play on 'smart'. Lastly, inside the lightbulb is a US dollar sign to indicate the money and wealth.
This logo is slightly similar to the one above in the sense of playfulness and roundness. The core of this logo is the 'smart' part of the radio show, in the illustration of a brain. Within it is a simple microphone design that makes it clear that this is a radio show.
This last logo is another approach to 'smart' with an open book as the base and a microphone emerging out from it. All these logos have similarities and are not overly complicated.
