Pringles® Gamification

This fun and playful project is a great demonstration of my UI app design and marketing skills. It is a faux promotional marketing campaign for the company Pringles® and how they would potentially go about a marketing  campaign utilizing a gamification tactic.

WHAT IS GAMIFICATION?

HOW IT WORKS

During a select promotional week, all Pringles® cans will come with a QR code underneath the seal that once scanned, the buyer will then be redirected to the marketing page that has a quick data collecting questionaire and sets the user up for the gamification experience. Simple as that.

ONCE SCANNED

It will direct the user to the "WELCOME" page and begin the gamification process. Before the game starts, there is a brief form field to complete to gauarntee the user recieves their reward and also serves as a data collection tool for the company.