Wealth Caddie is a financial advising company owned by former pro golfer Rich Laing, whose goal now is to help individuals find their financial success. This page shows the various types of logos I created for this client to best match his personality and vision for the company.
Based off the details the client provided, they had mentioned of wanting a more fun and playful logo to best represent thier firms tone and voice. This logo captures that through this fun and trendy style caricature of a golf ball.
This logo variation still embraces a fun approach through a bubbly font but also captures a key component of 'golf' being a heavy brand identifier.
This logo adheres to a more direct and professional look and feel. A simple bold sans-serif font that is easy to read and still grasps the golf theme through the subtle logotype of using the letters to visualize a golf bag carrying clubs.
